Bleach Movie 3!

Around episode 197, Bleach entrance started to show a different video with the usual opening song (Velonica by Aqua Timez). I had a hint it was a new movie, releasing another just like Naruto. And finally i got the answer, the title of the Bleach Movie 3 is Fade to Black - Kimi no Na o Yobu (I Call Your Name).

Little information is yet revealed about it although it already premiered in Japan last Dec. 13, 2008. (Crap, they're really lucky they get to be the first ones to enjoy anime releases! :c)

Plot of the movie:
(from http://www.animenewsnetwork.com/encyclopedia/anime.php?id=10055)

A mysterious reiatsu (spiritual particle) explosion occurs in the center of Seireitei in Soul Society, causing it to be destroyed. At the exact same time, a major change overwhelms Kuchiki Rukia, which leaves her losing something important inside. Urahara Kisuke sends Kurosaki Ichigo to Soul Society to investigate the disturbance. Upon reaching Seireitei, Ichigo is set upon and attacked by shinigamis, once allies, who have no memory of him and Rukia. Now alone and on the run, Ichigo must find the missing Rukia and uncover the cause of the mysterious incident before it's too late.

Here's a cool trailer of the movie taken from episode 199:

Although I'm not such a super fan of "Rukia-love-Ichigo-?" thing, I can't wait for it to be subbed already! Let's hope it's as good (or better) as The Diamond Dust Rebellion! :)